• Founder and CEO, Unicoin.com
    Unicoin is the official cryptocurrency of Unicorn Hunters which Forbes called “The most iconic business series of recent times”.
  • CEO, TransparentBusiness
    TransparentBusiness SaaS platform was designated by Citigroup as the Top People Management Solution
  • International Entrepreneur
    Created the largest bank in Russia by age of 25 before defecting to the United States in 1992 and starting from scratch.

Wikinomía: los retos de un nuevo modelo

Las plataformas que revolucionaron la web 2.0 están ayudando a repensar la economía del futuro. Claves y desafíos de un modelo de negocios totalmente diferente.

Cuando leen las palabras "economía" y "digital", una al lado de la otra, no son pocas las personas que tienden a creer que los recursos tecnológicos se han vuelto incluso más importantes que los recursos humanos.

Sin embargo, como venimos enfatizando desde esta sección cada semana, la influencia de la tecnología en nuestra forma de producir y consumir bienes y servicios va mucho más allá del acceso ilimitado a Internet. Implica, en verdad, un cambio de paradigma que afecta los esquemas tradicionales de trabajo, consumo y organización.

Gracias a las nuevas plataformas digitales surgieron formas de colaboración a escala global cuyas virtudes y potencialidades apenas estamos descubriendo. Don Tapscott y Anthony Williamos, autores de Wikinomics , fueron los primeros en anticipar este cambio de escenario. Según ellos, los modelos de colaboración de la web 2.0 (como Wikipedia o Flickr ) se están extendiendo al mundo corporativo, que se encuentra ante el reto de capitalizarlos exitosamente.

De momento, la experiencia de proyectos como InnoCentive.com muestra algunas de las ventajas de la "wikinomía". Este sitio, que convoca a científicos de todo el mundo para resolver problemas específicos con la posibilidad de obtener remuneraciones monetarias, se consolida al ofrecer soluciones innovadoras para las grandes compañías. A su vez, éstas consideran que en verdad “el departamento de I+D es el mundo en general”.

Wikinomía: de la filosofía a los hechos

Como toda nueva filosofía, la "wikinomía" despierta incertidumbre entre quienes preferirían un mundo menos vertiginoso y una economía con mayores niveles de predictibilidad. Sin embargo, es necesario subrayar sus conceptos fundamentales para comprender acabadamente su sentido. Veamos.

  • Apertura: Los negocios del siglo XXI podrán adaptarse a la filosofía "wiki" en la medida que las corporaciones sean cada vez más abiertas y transparentes.
  • Valor agregado: La demanda de productos y servicios cada vez más específicos y la personalización de los mismos requiere de esquemas de producción creativos. En los modelos organizacionales de la "wikinomía" hay mejores condiciones para crear valor agregado.
  • Equipos globales: En la economía digital las fronteras dejaron de tener sentido. De ahí que la conformación de grupos de trabajo remotos sea tanto una ventaja como un requisito para establecer puentes con las mejores organizaciones y los individuos más entusiastas.
  • Paridad y auto-organización: No significa estrictamente la desaparición de las jerarquías. En rigor, lo esencial de este punto es que las empresas están comprobando que hay modelos de producción que dan muy buenos resultados y no se basan en costosos controles sino en incentivos de otra índole.
  • Compartir información: Con la consolidación de las redes sociales, el hábito y la idea de compartir información también se han naturalizado. Todos los proyectos "wiki", en efecto, se basan en este principio clave.

Conclusiones

Los líderes de negocios del presente estarán, según su rubro y experiencia, más o menos interesados y/o preparados en modificar su concepción sobre las compañías del siglo XXI. Sin embargo, resulta innegable que a medida que los nativos digitales afiancen su liderazgo en la sociedad, las nuevas formas de organización que posibilita la tecnología ganarán terreno.

En este sentido, los lineamientos de la “wikinomía” no sólo permiten anticipar modos de organización completamente nuevos sino que sirven para adoptar en el presente esquemas productivos e innovadores.

Konanykhine
Economia
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Wikinomia

More Articles...

Washington Post:
Konanykhin, one of the first Russian millionaires after the fall of the commies, left in 1992 and was granted asylum here in 1999. He's built a very successful Web advertising business in New York City. He had been chosen "New York Businessman of the Year." "As such, you will be honored and presented with your award," NRCC chairman Thomas M. Reynolds (R-N.Y.) said, at a "special ceremony" April 1. " President Bush and Governor Arnold Schwarzenegger are our special invited guests.
CNN:
Alex Konanykhin controlled Russia's largest commercial bank in the 1990s
Wall Street Journal:
Mr. Konanykhin was a whiz-kid physics student who became a pioneering Russian capitalist in early 1990s, building a banking and investment empire valued at an estimated $300 million all by his mid-20s. He was a member of President Boris Yeltsin's inner circle.
The Sun:
Alex Konanykhin fled Russia in 1992 and won asylum in the US after the collapse of the Soviet Union. The entrepreneur had set up 100 different companies in Russia and had an estimated net worth of $300million by the time he was 25. He is regarded as one of the first Russian millionaires after the fall of the Iron Curtain. One of the newly open country's leading lights, he even met with US President George HW Bush in 1991 on a joint visit with Russian leader Boris Yeltsin. However, he was then kidnapped in 1992 while visiting Budapest and all of his business assets were seized in Russia. … Being hunted by the Russian state, Konanykhin won asylum in the US in 1997 and set up a new life - but the shadow of the Kremlin continued to loom over him.He went on to rebuild a business empire and set up multimillion dollar firms such as TransparentBusiness in the US.
The Deal:
... a New York-based software startup called TransparentBusiness Inc. has drawn backing from Fortune 500 executives through a relatively new type of securities offering called 506(c) as part of an effort to raise $10 million this year ... Alex Konanykhin, CEO of TransparentBusiness, said he decided to reach out directly to accredited investors by purchasing ads in financial publications. One particularly bold ad includes the figure, 90,000%, with a question mark next to it. Konanykhin said the ad speaks to the large market opportunity for his company's software, which helps governments eliminate fraud by verifying billable hours charged by outside contractors. ... One of the investors, Ken Arredondo, told The Deal he invested in TransparentBusiness and agreed to serve on its board of directors because of the company's strong management team and the huge market opportunity to increase transparency of outsourced contracts worldwide. He believes in the company's product and said it's unique. "It's a Saas-based, easy-to-use tool," he said. "There are a lot of technology players out there that are a lot bigger, but none of them have what they have. There will be competition, but they have the product now. They have first-mover advantage."
The Baltimore Sun:
Business whiz kid.
WJLA TV / ABC:
Russian Bill Gates.
The Times:
By the time he was 25 he was one of the most important figures in post-Communist Russia. But in 1992, while on a business trip to Hungary, Alex Konanykhine was kidnapped.
The New York Times:
The Federal Bureau of Investigation notified Konanykhin that Russian organized crime figures had paid to have him killed.
Los Angeles Daily Journal:
Representing himself through much of the process, Konanykhin managed to convince an immigration judge of an alleged INS and KGB conspiracy and cover-up. Following the court's admonishment, the INS agreed to drop all charges and also pay $100,000..The judge also ordered an investigation of the Justice Department. In separate actions, Konanykhine subsequently won multimillion dollar libel judgments against two Russian newspapers. A $100 million lawsuit against the Justice Department is pending, alleging perjury, fraud, torture and witness tampering by U.S government officers on behalf of the Russian Mafia.
Profit Magazine:
Imagine you are a teenage physics genius who quickly amasses a $300 million empire of real estate and banking ventures, has dozens of cars, six hundred employees, several mansions and two hundred bodyguards—but you are nonetheless kidnapped by those you trusted, threatened with torture and death, and have your entire empire stolen from you one dark night in Budapest. You escape with your life by racing through Eastern-block countries and flying to New York on stashed-away passports—only to have the KGB and Russian Mafia hell-bent on your hide and the U.S. government jailing you and conspiring to serve you up into their clutches. All this before your 29th birthday. Sound like a Tom Clancy thriller? No. . . just a slice in the life of Alexander Konanykhine.