• CEO, TransparentBusiness
    TransparentBusiness SaaS platform was designated by Citigroup as the Top People Management Solution
  • International Entrepreneur
    Created the largest bank in Russia by age of 25 before defecting to the United States in 1992 and starting from scratch.

El reto de ser…y de permanecer

En una economía signada por la velocidad de las innovaciones tecnológicas, las grandes compañías de hoy pueden ser sólo un recuerdo en la próxima década. Claves y desafíos para los líderes de negocios.

Si hay una característica que define a la nueva economía digital es el impulso irrefrenable hacia la innovación. Desde hace un par de décadas, los avances tecnológicos vienen transformando por completo nuestro modo de vivir. A nivel corporativo, estos cambios tampoco han sido menores: los negocios ya no son lo que eran y los “ciclos de vida” de las empresas, tampoco.

Para ilustrar la profundidad de estos cambios vale la pena volver a pronunciar nombres como Netscape, ICQ o Blockbuster . ¿Cómo es que marcas que parecían estar revolucionando sectores estratégicos de la economía fueron perdiendo fuerza hasta extinguirse casi totalmente?

Ecosistemas y plataformas

La pregunta clave entonces es: ¿qué significa adaptarse? El analista Haydn Shaughnessy ofrece pistas más que interesantes en un reciente artículo publicado por Forbes. Bajo el sugerente título de "Here´s why Google and Facebook will not disappear in five years time" (Porque Google y Facebook no desaparecerán en cinco años) Shaughnessy aborda el caso de los gigantes de la web.

Antes que revelar fórmulas mágicas, Shaughnessy (co-autor, junto a Nick Vitalari de The Elastic Enterprise) enfatiza los modelos de negocio que tanto Google como Facebook han sabido generar a su alrededor. El autor apunta que una plataforma incluye tanto un entorno de software como un conjunto de reglas claras dentro de un determinado ecosistema. Y sostiene que las plataformas exitosas se basan precisamente en un grupo de individuos y compañías cuya interacción no sólo potencia el negocio global del dueño de la plataforma sino de todos los que intervienen en ella.

Para ejemplificar esto último, simplemente pensemos en todos los expertos SEO que surgieron y se consolidaron para interpretar acertadamente el algoritmo de Google, o en la enorme comunidad de redactores de marketing alentada y conformada según los criterios de AdWords. De modo similar, el ecosistema de Facebook equivaldría a todas las compañías que encontraron en la red social una enorme variedad de usos para promover sus propios productos, algo que con MySpace –por ejemplo– jamás ocurrió.

La era de la flexibilidad

Escuchamos a menudo que vivimos en la era de la información y nadie pone en duda lo que esa expresión encierra. Pero también vivimos en la era de la volatilidad de los negocios y esto significa que las estructuras corporativas no son inamovibles ni eternas. Bien al contrario, los líderes de negocio de la economía digital están lidiando con una serie de cambios de paradigma cuyo alcance definitivo todavía estamos midiendo.

Como vimos en los artículos precedentes, estos conceptos indican nuevas formas de gestión empresarial más flexibles que podemos resumir en las siguientes cuatro acciones:

  1. Innovar. De manera continua y fundamentalmente en dos áreas críticas para la economía del conocimiento: el marketing y los sistemas tecnológicos.
  2. Motivar. Los líderes de hoy deben ponerse al frente de equipos flexibles y entusiastas.
  3. Posicionar. No se trata sólo de estar online sino de ser realmente visible a los ojos de los consumidores, generando una relación fluida y cotidiana con ellos.
  4. Dinamizar. Implica generar una estructura de trabajo flexible encontrando los socios indicados para potenciar la eficiencia de la estructura de negocios.

La adopción de este enfoque corporativo no sólo es una necesidad que imponen las reglas del juego actuales. En verdad, su implementación inteligente definirá si nuestra compañía se insertará en ecosistemas de negocios rentables y, sobre todo, permeables a los cambios.

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More Articles...

Washington Post:
Konanykhin, one of the first Russian millionaires after the fall of the commies, left in 1992 and was granted asylum here in 1999. He's built a very successful Web advertising business in New York City. He had been chosen "New York Businessman of the Year." "As such, you will be honored and presented with your award," NRCC chairman Thomas M. Reynolds (R-N.Y.) said, at a "special ceremony" April 1. " President Bush and Governor Arnold Schwarzenegger are our special invited guests.
CNN:
Alex Konanykhin controlled Russia's largest commercial bank in the 1990s
Wall Street Journal:
Mr. Konanykhin was a whiz-kid physics student who became a pioneering Russian capitalist in early 1990s, building a banking and investment empire valued at an estimated $300 million all by his mid-20s. He was a member of President Boris Yeltsin's inner circle.
The Sun:
Alex Konanykhin fled Russia in 1992 and won asylum in the US after the collapse of the Soviet Union. The entrepreneur had set up 100 different companies in Russia and had an estimated net worth of $300million by the time he was 25. He is regarded as one of the first Russian millionaires after the fall of the Iron Curtain. One of the newly open country's leading lights, he even met with US President George HW Bush in 1991 on a joint visit with Russian leader Boris Yeltsin. However, he was then kidnapped in 1992 while visiting Budapest and all of his business assets were seized in Russia. … Being hunted by the Russian state, Konanykhin won asylum in the US in 1997 and set up a new life - but the shadow of the Kremlin continued to loom over him.He went on to rebuild a business empire and set up multimillion dollar firms such as TransparentBusiness in the US.
The Deal:
... a New York-based software startup called TransparentBusiness Inc. has drawn backing from Fortune 500 executives through a relatively new type of securities offering called 506(c) as part of an effort to raise $10 million this year ... Alex Konanykhin, CEO of TransparentBusiness, said he decided to reach out directly to accredited investors by purchasing ads in financial publications. One particularly bold ad includes the figure, 90,000%, with a question mark next to it. Konanykhin said the ad speaks to the large market opportunity for his company's software, which helps governments eliminate fraud by verifying billable hours charged by outside contractors. ... One of the investors, Ken Arredondo, told The Deal he invested in TransparentBusiness and agreed to serve on its board of directors because of the company's strong management team and the huge market opportunity to increase transparency of outsourced contracts worldwide. He believes in the company's product and said it's unique. "It's a Saas-based, easy-to-use tool," he said. "There are a lot of technology players out there that are a lot bigger, but none of them have what they have. There will be competition, but they have the product now. They have first-mover advantage."
The Baltimore Sun:
Business whiz kid.
WJLA TV / ABC:
Russian Bill Gates.
The Times:
By the time he was 25 he was one of the most important figures in post-Communist Russia. But in 1992, while on a business trip to Hungary, Alex Konanykhine was kidnapped.
The New York Times:
The Federal Bureau of Investigation notified Konanykhin that Russian organized crime figures had paid to have him killed.
Los Angeles Daily Journal:
Representing himself through much of the process, Konanykhin managed to convince an immigration judge of an alleged INS and KGB conspiracy and cover-up. Following the court's admonishment, the INS agreed to drop all charges and also pay $100,000..The judge also ordered an investigation of the Justice Department. In separate actions, Konanykhine subsequently won multimillion dollar libel judgments against two Russian newspapers. A $100 million lawsuit against the Justice Department is pending, alleging perjury, fraud, torture and witness tampering by U.S government officers on behalf of the Russian Mafia.
Profit Magazine:
Imagine you are a teenage physics genius who quickly amasses a $300 million empire of real estate and banking ventures, has dozens of cars, six hundred employees, several mansions and two hundred bodyguards—but you are nonetheless kidnapped by those you trusted, threatened with torture and death, and have your entire empire stolen from you one dark night in Budapest. You escape with your life by racing through Eastern-block countries and flying to New York on stashed-away passports—only to have the KGB and Russian Mafia hell-bent on your hide and the U.S. government jailing you and conspiring to serve you up into their clutches. All this before your 29th birthday. Sound like a Tom Clancy thriller? No. . . just a slice in the life of Alexander Konanykhine.