CLAVES PARA TRIUNFAR EN LA ERA DIGITAL

Marcar la diferencia y conseguir que un emprendimiento crezca no de- pende de la suerte, sino de un abordaje eficaz. Algunas de las prioridades son identificar las posibilidades reales de éxito, planear en detalle las etapas del proyecto e investigar a fondo el mercado en el que se busca incursionar. Para co- menzar un negocio es necesario planifi- car, invertir tiempo y dinero, y tomar correctas decisiones legales y financieras. Pero en una era de cambios signada por la irrupción estelar de la web como nueva forma de gestión, los consejos que hace 20 años podían parecer adecuados hoy resul- tan insuficientes. ¿Cuáles son los puntos que no pueden dejar pasar los nuevos emprendedores del mundo digital? La mayor parte de los emprendimien- tos que fracasan no lo hacen porque su idea no sea lo suficientemente buena, sino porque no planifican bien. El primer punto central para iniciar una empresa es desarrollar un plan de negocios claro. Allí deben considerarse variables clave como el mercado potencial al cual se orienta el proyecto, la competencia, estimaciones de ventas, alternativas de financiación y las distintas etapas para su lanzamiento. En el nuevo mundo de la economía digital hay tres factores esenciales que debemos tomar en cuenta para el éxito de un proyecto. El primero es la visibilidad online. Hoy es muy fácil caer en el error de pensar que contar con una página web es sinónimo de tener una empresa. Sin embargo, estar en la red no es lo mismo que ser visible. La presencia fuerte en internet es vital para encontrar potenciales clientes e inversores, pero, ante todo, ayuda a dar dimensión a nuestro proyecto. Una sólida estrategia online puede igualar las chances de un emprendimiento que está dando los primeros pasos con las de una compañía que lleva años en el mercado. Por el contrario, si se falla en este punto, difícilmente se logra triunfar aunque se tenga una excelente idea.

Lo segundo es que el modelo de gestión empresarial cambió. Ya no necesitamos establecer una gran estructura, contratar mucho personal, ni siquiera alquilar una oficina. La nueva empresa es flexible, dinámica, y se basa primordialmente en la captación de talento y la generación de demanda. Fenómenos impulsados por las nuevas tecnologías como el teletrabajo y la computación en la nube permiten reducir las inversiones de capital y adap- tar la dimensión de nuestros proyectos a los vaivenes del mercado. Por último, debemos entender que la economía es ante todo intercambio social, y esto es hoy más válido que nunca. La revolución digital hizo explotar los modelos de colaboración de la mano de conceptos como crowdsourcing y crowdfunding. La colaboración y la búsqueda de socios de negocios y proyectos complementarios que ayuden a impulsar nuestras iniciativas siempre fueron determinantes a la hora de emprender. De la mano de internet y de la socialización online, este proceso se acelera. Hoy es más fácil y también más necesario establecer una red de alianzas. Esto no sólo puede hacer surgir nuevas oportunidades para nuestro negocio sino que, en una era signada por la transparencia, es un factor vital para la imagen pública de nuestro negocio.

LA COLABORACIÓN Y LA BÚSQUEDA DE SOCIOS

DE NEGOCIOS Y PROYECTOS COMPLEMENTARIOS QUE AYUDEN

A IMPULSAR NUESTRAS INICIATIVAS SIEMPRE FUERON

DETERMINANTES A LA HORA DE EMPRENDER.

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Konanykhine

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Digital

Mercado

Mundo

Necesario

Negocio

Negocios

Nuevas

Proyecto

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Transparencia

Triunfar

Vital

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More Articles...

Washington Post:
Konanykhin, one of the first Russian millionaires after the fall of the commies, left in 1992 and was granted asylum here in 1999. He's built a very successful Web advertising business in New York City. He had been chosen "New York Businessman of the Year." "As such, you will be honored and presented with your award," NRCC chairman Thomas M. Reynolds (R-N.Y.) said, at a "special ceremony" April 1. " President Bush and Governor Arnold Schwarzenegger are our special invited guests.

CNN:
Alex Konanykhin controlled Russia's largest commercial bank in the 1990s

Wall Street Journal:
Mr. Konanykhin was a whiz-kid physics student who became a pioneering Russian capitalist in early 1990s, building a banking and investment empire valued at an estimated $300 million all by his mid-20s. He was a member of President Boris Yeltsin's inner circle.

The Sun:
Alex Konanykhin fled Russia in 1992 and won asylum in the US after the collapse of the Soviet Union. The entrepreneur had set up 100 different companies in Russia and had an estimated net worth of $300million by the time he was 25. He is regarded as one of the first Russian millionaires after the fall of the Iron Curtain. One of the newly open country's leading lights, he even met with US President George HW Bush in 1991 on a joint visit with Russian leader Boris Yeltsin. However, he was then kidnapped in 1992 while visiting Budapest and all of his business assets were seized in Russia. … Being hunted by the Russian state, Konanykhin won asylum in the US in 1997 and set up a new life - but the shadow of the Kremlin continued to loom over him.He went on to rebuild a business empire and set up multimillion dollar firms such as TransparentBusiness in the US.

The Deal:
... a New York-based software startup called TransparentBusiness Inc. has drawn backing from Fortune 500 executives through a relatively new type of securities offering called 506(c) as part of an effort to raise $10 million this year ... Alex Konanykhin, CEO of TransparentBusiness, said he decided to reach out directly to accredited investors by purchasing ads in financial publications. One particularly bold ad includes the figure, 90,000%, with a question mark next to it. Konanykhin said the ad speaks to the large market opportunity for his company's software, which helps governments eliminate fraud by verifying billable hours charged by outside contractors. ... One of the investors, Ken Arredondo, told The Deal he invested in TransparentBusiness and agreed to serve on its board of directors because of the company's strong management team and the huge market opportunity to increase transparency of outsourced contracts worldwide. He believes in the company's product and said it's unique. "It's a Saas-based, easy-to-use tool," he said. "There are a lot of technology players out there that are a lot bigger, but none of them have what they have. There will be competition, but they have the product now. They have first-mover advantage."

The Baltimore Sun:
Business whiz kid.

WJLA TV / ABC:
Russian Bill Gates.

The Times:
By the time he was 25 he was one of the most important figures in post-Communist Russia. But in 1992, while on a business trip to Hungary, Alex Konanykhine was kidnapped.

The New York Times:
The Federal Bureau of Investigation notified Konanykhin that Russian organized crime figures had paid to have him killed.

Los Angeles Daily Journal:
Representing himself through much of the process, Konanykhin managed to convince an immigration judge of an alleged INS and KGB conspiracy and cover-up. Following the court's admonishment, the INS agreed to drop all charges and also pay $100,000..The judge also ordered an investigation of the Justice Department. In separate actions, Konanykhine subsequently won multimillion dollar libel judgments against two Russian newspapers. A $100 million lawsuit against the Justice Department is pending, alleging perjury, fraud, torture and witness tampering by U.S government officers on behalf of the Russian Mafia.

Profit Magazine:
Imagine you are a teenage physics genius who quickly amasses a $300 million empire of real estate and banking ventures, has dozens of cars, six hundred employees, several mansions and two hundred bodyguards—but you are nonetheless kidnapped by those you trusted, threatened with torture and death, and have your entire empire stolen from you one dark night in Budapest. You escape with your life by racing through Eastern-block countries and flying to New York on stashed-away passports—only to have the KGB and Russian Mafia hell-bent on your hide and the U.S. government jailing you and conspiring to serve you up into their clutches. All this before your 29th birthday. Sound like a Tom Clancy thriller? No. . . just a slice in the life of Alexander Konanykhine.