• Founder and CEO, Unicoin.com
    Unicoin is the official cryptocurrency of Unicorn Hunters which Forbes called “The most iconic business series of recent times”.
  • CEO, TransparentBusiness
    TransparentBusiness SaaS platform was designated by Citigroup as the Top People Management Solution
  • International Entrepreneur
    Created the largest bank in Russia by age of 25 before defecting to the United States in 1992 and starting from scratch.

La nueva empresa: del espacio físico a la red de relaciones

Las transformaciones tecnológicas reconfiguraron las estructuras corporativas tradicionales. Cuáles son los “nuevos capitales” de las organizaciones del siglo XXI y porque juegan un papel clave.

Diez personas muy capacitadas en disciplinas complementarias, distribuidas por los cinco continentes, y dotadas de recursos tecnológicos que les permiten mantener una comunicación fluida entre sí para lograr un objetivo común. Una década atrás nadie hubiera pensado que la frase anterior podía ser útil para responder a la pregunta “¿Qué es una empresa?”. Hoy, son muchos los que opinan que sí.

La revolución propiciada por las tecnologías de la información y comunicación (TICs) ha alterado de forma notable la manera en que vivimos. La información circula a gran velocidad, los individuos se educan y socializan mediante Internet, y la comercialización de todo tipo de productos y servicios se afianza en las plataformas digitales.

En términos corporativos, los cambios tampoco han sido menores. La empresa típica de la economía industrial, mucho más dependiente del espacio físico y del transporte, está desapareciendo gradualmente frente a la nueva empresa de la economía digital, que se parece cada vez más a una red de relaciones entabladas por individuos capacitados y organizados según negocios específicos.

Estas redes de trabajo y negocios, que a veces se basan en los modelos "wiki" , están cada vez menos condicionadas por la geografía. Sin embargo, ello no implica que no tengan sus propias exigencias. Si se quiere sobrevivir en esta era de cambio continuo, las compañías del siglo XXI deben tener estructuras que les permitan innovar. Para Nicholas Vitalari y Haydn Shaughnessy, autores de "The elastic enterprise" (La empresa elástica), la cuestión es sencilla: introducir métodos innovadores en viejas estructuras es “simplemente contraproducente”.

Cuatro cambios, cuatro desafíos

En paralelo a la consolidación de las distintas formas de teletrabajo y la drástica disminución de costes en materia de comunicaciones, muchas empresas ya no requieren de un espacio físico para funcionar (o bien éste puede reducirse a su mínima expresión).

A esta evidente ventaja posibilitada por la tecnología, debemos sumarle otras características distintivas de las compañías del siglo XXI cuya comprensión nos permitirá entender –y sobre todo, aplicar– nuevas formas de planificación y gestión.

  1. Interacción productiva: Liderar las nuevas redes de trabajo "desterritorializadas" no deja de ser un desafío para los hombres y mujeres de negocios de hoy. Tal como apuntábamos en un artículo anterior,lo esencial es encabezar grupos de trabajo motivados y abiertos a la innovación.
  2. Costos fijos menores: Los esquemas de trabajo digitales suponen significativos ahorros en materia de costos fijos. En este punto, la meta es optimizar el rendimiento del dinero disponible y adaptarse a números siempre oscilantes.
  3. Tareas y necesidades: Las empresas están exigidas a adaptarse a los vaivenes del mercado. En términos de recursos, esto significa poder afrontar las necesidades puntuales de cada proyecto garantizando que la red de trabajo sea lo suficientemente flexible.
  4. Procesar información: el mundo hiperconectado en el que vivimos produce, cada minuto, una enorme cantidad de datos de toda clase. Procesarlos eficazmente es, sin duda, un gran reto para las compañías que podrán no tener espacio físico pero deberán dotarse de los recursos humanos y tecnológicos que les permitan beneficiarse de este nuevo activo digital llamado “Big Data”.

Conclusiones

La tecnología ha liberado a las empresas de condicionantes propios de otra época. Factores como la ubicación geográfica e incluso el tamaño físico dejan de tener la incidencia que tenían y ceden su importancia a otras cuestiones. Lo esencial del cambio radica en estos nuevos desafíos y en las nuevas formas de gestión que conllevan.

Konanykhine
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More Articles...

Washington Post:
Konanykhin, one of the first Russian millionaires after the fall of the commies, left in 1992 and was granted asylum here in 1999. He's built a very successful Web advertising business in New York City. He had been chosen "New York Businessman of the Year." "As such, you will be honored and presented with your award," NRCC chairman Thomas M. Reynolds (R-N.Y.) said, at a "special ceremony" April 1. " President Bush and Governor Arnold Schwarzenegger are our special invited guests.
CNN:
Alex Konanykhin controlled Russia's largest commercial bank in the 1990s
Wall Street Journal:
Mr. Konanykhin was a whiz-kid physics student who became a pioneering Russian capitalist in early 1990s, building a banking and investment empire valued at an estimated $300 million all by his mid-20s. He was a member of President Boris Yeltsin's inner circle.
The Sun:
Alex Konanykhin fled Russia in 1992 and won asylum in the US after the collapse of the Soviet Union. The entrepreneur had set up 100 different companies in Russia and had an estimated net worth of $300million by the time he was 25. He is regarded as one of the first Russian millionaires after the fall of the Iron Curtain. One of the newly open country's leading lights, he even met with US President George HW Bush in 1991 on a joint visit with Russian leader Boris Yeltsin. However, he was then kidnapped in 1992 while visiting Budapest and all of his business assets were seized in Russia. … Being hunted by the Russian state, Konanykhin won asylum in the US in 1997 and set up a new life - but the shadow of the Kremlin continued to loom over him.He went on to rebuild a business empire and set up multimillion dollar firms such as TransparentBusiness in the US.
The Deal:
... a New York-based software startup called TransparentBusiness Inc. has drawn backing from Fortune 500 executives through a relatively new type of securities offering called 506(c) as part of an effort to raise $10 million this year ... Alex Konanykhin, CEO of TransparentBusiness, said he decided to reach out directly to accredited investors by purchasing ads in financial publications. One particularly bold ad includes the figure, 90,000%, with a question mark next to it. Konanykhin said the ad speaks to the large market opportunity for his company's software, which helps governments eliminate fraud by verifying billable hours charged by outside contractors. ... One of the investors, Ken Arredondo, told The Deal he invested in TransparentBusiness and agreed to serve on its board of directors because of the company's strong management team and the huge market opportunity to increase transparency of outsourced contracts worldwide. He believes in the company's product and said it's unique. "It's a Saas-based, easy-to-use tool," he said. "There are a lot of technology players out there that are a lot bigger, but none of them have what they have. There will be competition, but they have the product now. They have first-mover advantage."
The Baltimore Sun:
Business whiz kid.
WJLA TV / ABC:
Russian Bill Gates.
The Times:
By the time he was 25 he was one of the most important figures in post-Communist Russia. But in 1992, while on a business trip to Hungary, Alex Konanykhine was kidnapped.
The New York Times:
The Federal Bureau of Investigation notified Konanykhin that Russian organized crime figures had paid to have him killed.
Los Angeles Daily Journal:
Representing himself through much of the process, Konanykhin managed to convince an immigration judge of an alleged INS and KGB conspiracy and cover-up. Following the court's admonishment, the INS agreed to drop all charges and also pay $100,000..The judge also ordered an investigation of the Justice Department. In separate actions, Konanykhine subsequently won multimillion dollar libel judgments against two Russian newspapers. A $100 million lawsuit against the Justice Department is pending, alleging perjury, fraud, torture and witness tampering by U.S government officers on behalf of the Russian Mafia.
Profit Magazine:
Imagine you are a teenage physics genius who quickly amasses a $300 million empire of real estate and banking ventures, has dozens of cars, six hundred employees, several mansions and two hundred bodyguards—but you are nonetheless kidnapped by those you trusted, threatened with torture and death, and have your entire empire stolen from you one dark night in Budapest. You escape with your life by racing through Eastern-block countries and flying to New York on stashed-away passports—only to have the KGB and Russian Mafia hell-bent on your hide and the U.S. government jailing you and conspiring to serve you up into their clutches. All this before your 29th birthday. Sound like a Tom Clancy thriller? No. . . just a slice in the life of Alexander Konanykhine.